We can unite or organically write your product or company into one of our movies.
On a per-impression basis product placements are the most cost-effective way to advertise your product or company.
Audiences will form an emotional connection to your product. Movies are emotional and the most powerful form of communication ever invented. Movies are remembered for years after they were watched.
A potential benefit of 28 million to 114 million impressions for the life of the ad campaign. Once your product is placed in our movie you don’t have to do anything else. There is no marketing or production needed on your end. Saving you a lot of time so you can focus on your business. We do it all for you.
$392,500. That’s the average cost to produce a traditional television commercial and run it on a national campaign.
The average television commercial is watched by only 10% of the total viewing audience [11] When you put a product in a movie, you’re getting an almost 100% viewing audience.
• The average number of viewers who will watch a movie at least once, whether it is in the theater, cable, DVD, or streamed digitally: 120 million [12].
• When you put a product in a movie, you’re getting an almost 100% viewing audience.
• Product Placement, within the movie industry is not new, it has been around for over 70 years.
• Most audiences don’t mind a product placement if it is a natural fit for what they are watching.
• The Etch-A-Sketch inclusion in Toy Story raised sales by 4500%. Mr. Potato Head saw an 800% increase as well [13].
• Everyone knows the story of Spielberg’s “ET” and how Reese’s Peanut Pieces was used instead of M&Ms and how beneficial it was to “Reese’s” [14].
• Product placements are for national, regional, and local companies.
Sources:
1. https://www.psychologytoday.com/us/blog/sold/201303/product-placement-can-be-lot-more-powerful-we-realize
2. https://www.theguardian.com/media/2010/aug/24/tv-advertising
9. https://trendjackers.com/7-genius-examples-of-product-placement/ January 26th, 2017
11. https://www.theguardian.com/media/2010/aug/24/tv-advertising
12. https://brandongaille.com/46-product-placement-in-movies-statistics/ May 22nd, 2017
13. https://smartproductplacement.wordpress.com/2013/05/16/some-product-placements-well-never-forget/ May 16th, 2013
14. https://www.webfilmschool.com/movie-money-part-1-fi nance-your-film-with-25-95-logos-300k-each/ September 07, 2015
15. https://www.kantarmedia.com/us/newsroom/km-inthenews/heres-how-much-it-costs-to-buy-a-commercial-during-superbowl-2019 Feb 03, 2019
Additional Sources:
https://medium.com/@Yjsimons/movie-film-product-placement-whats-the-cost-and-what-s-the-value-14082f2df464 January 05, 2017 250k-5M plus product placement
https://news.avclub.com/the-smurfs-2-already-covered-its-production-budget-with-1798239740 August 05, 2013, 1M plus product placement
https://www.webfilmschool.com/movie-money-part-1-finance-your-film-with-25-95-logos-300k-each/ September 07, 2015 300k product placement
